Director, Audience Management
Company: USAA
Location: Colorado Springs
Posted on: May 18, 2024
Job Description:
Why USAA?Let's do something that really matters.
At USAA, we have an important mission: facilitating the financial
security of millions of U.S. military members and their families.
Not all of our employees served in our nation's military, but we
all share in the mission to give back to those who did. We're
working as one to build a great experience and make a real impact
for our members.
We believe in our core values of honesty, integrity, loyalty and
service. They're what guides everything we do - from how we treat
our members to how we treat each other. Come be a part of what
makes us so special!The OpportunityUSAA is seeking a
direct-to-consumer Marketing Leader who will lead a team of
Campaign Analysts to drive an analytical and innovative approach to
audience management. The ideal candidate will have a successful
track record of driving business performance outcomes through
developing, measuring and optimizing meaningful audience engagement
and strategies. The candidate selected will manage the entire
audience lifecycle from strategic planning to defining the
capability roadmap for audience management for use within Adobe
Marketing Systems.This position can work remotely in the
continental U.S. with occasional business travel. Relocation
assistance is available for this position.What you'll do:
- Directs the development of marketing objectives and programs to
market share and other goals for enterprise brands.
- Designs, develops and implements marketing programs to support
the organization's products, services and/or market sector.
- Responsible for building and management of high performance
Marketing team(s) including individual development, performance
management, training and development, and coaching.
- Responsible for planning and implementation of marketing
programs or projects that support organizational marketing
objectives for volume, revenue, profit, customer acquisitions,
retention and satisfaction.
- Oversees marketing budget associated with program or product
line and ensures transparency with Business owners.
- Identifies and develops new marketing program
opportunities.
- Plans, organizes and coordinates assigned programs to ensure
accomplishment of enterprise, financial, and budgetary goals.
- Presents and communicates marketing objectives, concepts and
executions to executive partners and stakeholders across the
enterprise.
- Leads, influences, and collaborates with key stakeholders to
ensure all deliverables fulfill requirements.
- Collaborates with the marketing and sales organizations to
ensure maximum penetration of market segments.
- Identifies and implements marketing strategies and programs in
collaboration with marketing sales and technical teams.
- Uses research and analytics to develop and provide enterprise
strategy to support brand and product line marketing
management.
- Develops concepts, monitors implementation and drives the
application across company/business lines.
- Plans, organizes, directs, and controls activities and staff
involved developing and evaluating corporate sponsorship
opportunities and events which have significant customer
exposure.
- Creates concepts, designs, and/or coding and oversee the
production of highly complex and integrated visual/technical
solutions either directly or through a team.
- Plans and directs activities and staff involved in developing
and evaluating major corporate sponsorship opportunities and events
which may have high customer exposure and are high profile
events.
- Ensures risks associated with business activities are
effectively identified, measured, monitored, and controlled in
accordance with risk and compliance policies and procedures.What
you have:
- Bachelor's Degree; OR 4 years of related experience (in
addition to the minimum years of experience required) may be
substituted in lieu of degree.
- 8 or more years of progressive related experience
required.
- 3 or more years of direct team lead or management experience
required.
- Subject-matter-expert understanding of the function/discipline
and demonstrated application of knowledge, skills and abilities
towards work products required.
- Subject-matter-expert level of business acumen in the areas of
the business operations, industry practices and emerging trends
required.What sets you apart:
- Intellectually curious with the ability to structure complex
audience targets into relevant requirements
- Experience implementing and operationalizing strategic
technology solutions (i.e. Adobe marketing platforms, Aprimo,
PEGA)
- Knowledge of owned and paid channels (Email, Direct Mail,
Outbound Call, etc.) along with processes and capabilities in
support of channels
- Knowledge of Leads based marketing, audience and performance
models, audience-based data and targeting, as well as optimizing
across a customer's journey
- Ability to influence within and across the organization
- Ability to manage competing priorities and appropriately align
resourcesThe above description reflects the details considered
necessary to describe the principal functions of the job and should
not be construed as a detailed description of all the work
requirements that may be performed in the job.What we
offer:Compensation: USAA has an effective process for assessing
market data and establishing ranges to ensure we remain
competitive. You are paid within the salary range based on your
experience and market data of the position. The actual salary for
this role may vary by location. The salary range for this position
is: $138,230 - $264,200.Employees may be eligible for pay
incentives based on overall corporate and individual performance
and at the discretion of the USAA Board of Directors.Benefits: At
USAA our employees enjoy best-in-class benefits to support their
physical, financial, and emotional wellness. These benefits include
comprehensive medical, dental and vision plans, 401(k), pension,
life insurance, parental benefits, adoption assistance, paid time
off program with paid holidays plus 16 paid volunteer hours, and
various wellness programs. Additionally, our career path planning
and continuing education assists employees with their professional
goals.For more details on our outstanding benefits, please visit
our benefits page on USAAjobs.com.Applications for this position
are accepted on an ongoing basis, this posting will remain open
until the position is filled. Thus, interested candidates are
encouraged to apply the same day they view this posting. -USAA is
an Equal Opportunity Employer. All qualified applicants will
receive consideration for employment without regard to race, color,
religion, sex, sexual orientation, gender identity, national
origin, disability, or status as a protected veteran.
Keywords: USAA, Centennial , Director, Audience Management, Executive , Colorado Springs, Colorado
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