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Digital Marketing Specialist

Company: On Tap Credit Union
Location: Golden
Posted on: August 20, 2019

Job Description:

What You'll Do The Digital Marketing Specialist supports the Marketing Team with developing, prioritizing, tracking, analyzing and implementing digital and eCommerce marketing strategy that results in market share growth. Promotes the company in outbound electronic communications and educates customers in service offerings through electronic marketing tools. Develops new ideas or concepts for marketing programs and campaigns. Participates in company events and inter-departmental projects. Responsible for marketing efforts focused on generating increased interest for website, online applications, online and mobile banking, mobile deposit, bill payment, funds transfer, eStatements, debit cards, gift cards, and future eCommerce products and services. Research, reporting, analytical analysis, SEO and SEM, copywriting, and creative tasks are the primary functions of this position. Duties are reliant on executing sound judgment based on experience in a corporate atmosphere. The Digital Marketing Specialist is privy to confidential business plans and developments and is required to maintain confidentiality and discretion and manage interactions with stakeholders appropriately and effectively. Qualifications: Bachelor's degree pertaining to the field of marketing or communications is required. Minimum 3-5 years of experience in a professional digital marketing or digital communications role. Credit union or banking experience is a plus. Preferred Technical Skills: Demonstrated excellence in verbal and written communication skills Proficient with MS Office applications: Word, Excel, PowerPoint, Outlook Proficient with website content management systems, SEO, SEM and email platforms Knowledge of Adobe design software is a plus Knowledge with Google Analytics, Marketing Automation, Documatixs, HubSpot Experience with copywriting, proofreading, project management Requires familiarity with a variety of marketing concepts, practices and procedures Requires the ability to problem solve, identify issues and provide the most adequate solution for the member and organization. Important Skills and Traits for this Role: Bring out the best in us. You'll help perpetuate our KEG of Excellence -- Kindness, Elegance and Genuineness to everyone who proudly promotes our brand now and tomorrow. Execute multiple complex projects within required timelines. The word 'Impossible' doesn't exist in our vocabulary, but a 'can-do attitude' does. Working knowledge and understanding of financial institution operation and business processes including technology solutions. Exemplary communication skills including reports, presentations, and group facilitation. Learn from everyone around you, then spread that knowledge to others. Effective partnerships across all levels of the organization. Think conceptually and analytically.

Keywords: On Tap Credit Union, Centennial , Digital Marketing Specialist, Advertising , Golden, Colorado

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