General Manager, High-Value Audience Acquisition CO
Company: DISH
Location: Englewood
Posted on: April 30, 2024
|
|
Job Description:
Company Summary
DISH, an EchoStar Company, has been reimagining the future of
connectivity for more than 40 years. Our business reach spans
satellite television service, live-streaming and on-demand
programming, smart home installation services, mobile plans and
products, and now we are building America's First Smart
Network---.
Today, our brands include EchoStar, Hughes, DISH TV, Sling TV,
Boost Infinite, Boost Mobile, DISH Wireless, OnTech and
GenMobile.
Department Summary
Our marketing and advertising teams bring a unique blend of skills
to tell the DISH TV and Sling TV story. Whether coordinating
high-level messaging for the C-suite, interacting with journalists
to drive breaking news or launching a campaign around our latest
innovation, our teams lend their voice to the future of
communication.
Job Duties and Responsibilities
We are seeking a strong, results-oriented team leader to manage our
high-value and prequalified subscriber acquisition program through
direct mail & digital channels and across brands. The successful
candidate will work cross-functionally to deliver integrated and
aligned marketing plans that effectively grow the business, create
brand awareness, and drive long-term, profitable customer
acquisitions.
Key Responsibilities:
Lead team responsible for developing and executing comprehensive
direct mail & digital strategies targeting prequalified leads to
drive profitable long-term customer acquisitions
Collaborate with internal teams, including marketing, analytics,
and creative, to develop targeted and cohesive direct mail &
digital campaigns aligned with business objectives and customer
segmentation
Manage end-to-end direct mail campaign process, including list
segmentation, creative, offer strategy & implementation, production
& distribution while creating and defending business cases to
educate on strategy, testing, expected results and secure
funding
Analyze campaign performance and key metrics to identify areas for
future testing, optimization and make data-driven recommendations
for improvement
Stay informed about industry trends and best practices in direct
mail, digital and other direct response marketing to ensure our
campaigns remain innovative and effective
Lead prospect prequalification process to establish criteria and
guidelines for lead qualification, segmenting for DM or Digital, in
collaboration with cross-functional teams
Implement processes, systems and tools to streamline and manage
prequalification process, across all available channels, and
improve the efficiency of process and results
Monitor lead quality and provide regular reports and insights to
stakeholders on prequalification performance, customer mix, future
strategies and optimizations
Collaborate with sales teams for alignment of prequalified program
and sales strategies, capabilities and processes to maximize budget
& return, regardless of channel
Continuously optimize prequalification criteria based on feedback
and performance while evaluating additional data for targeting,
personalization & performance improvements
Skills, Experience and Requirements
Education and Experience:
Bachelor's degree in marketing, business administration, or related
field
Proven experience (8+ years) in direct mail marketing management
(digital experience a plus), with strong record of designing and
executing successful prequalified campaigns
Skills and Qualifications:
Experience in lead generation and prequalification, preferably in
the telecommunications or entertainment industry
Strong analytical skills and proficiency in data analysis tools to
track and measure campaign performance
Excellent team leadership and project management skills, with the
ability to manage multiple campaigns simultaneously and meet tight,
overlapping deadlines
Strategic thinker with a creative mindset and a passion for
developing innovative marketing solutions
Strong communication and collaboration skills, with the ability to
effectively interface with cross-functional teams and executive
leadership team
Proficiency in marketing automation tools and CRM systems
Ability to thrive in a fast-paced, dynamic environment and adapt to
changing priorities
Relevant certifications (e.g., DMA Certification in Direct Mail) a
plus
Salary Ranges
Compensation: $110,110.00/Year - $157,300.00/Year
Benefits
We offer versatile health perks, including flexible spending
accounts, HSA, a 401(k) Plan with company match, ESPP, career
opportunities and a flexible time away plan; all benefits can be
viewed here: DISH Benefits.
The base pay range shown is a guideline. Individual total
compensation will vary based on factors such as qualifications,
skill level and competencies; compensation is based on the role's
location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen,
which may include a drug test and DMV check.
This will be posted for a minimum of 3 days or until the position
is filled.
Keywords: DISH, Centennial , General Manager, High-Value Audience Acquisition CO, Executive , Englewood, Colorado
Click
here to apply!
|